The Elementary Web Shop
Demystifying Digital Design
Tel: 0770 235 2363 or e-mail info@elementarywebshop.co.uk
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The average visitor’s attention span is very short. There is a less than 50% chance of them reading to the end of your page. Therefore, your website needs attention grabbing headlines that capture your visitor’s interest straight away. Then, using carefully crafted writing that appeals directly to the interests of your target market.
Internet advertising is becoming more and more competitive. As ever increasing numbers of businesses have websites online marketing is now the primary advertising medium. It is not enough to be on the first page when searching on Google, your customers have plenty of choice. This means you must stand out from the crowd if you want to gain more customers, subscribers, members or increase sales. 
I will analyse your business, its place in the market, your business objectives, and most importantly your customer’s needs and requirements. Then I will create web copy that attracts your target audience by ensuring your website provides exactly what they are looking for.
Search Engine Optimisation (SEO) is a specialised field in its own right. Having said that, a good web copywriter will be able to incorporate key words into your content to make sure it is picked up by search engine spiders. This has to be done without reducing the readability of the pages from a human perspective. 
A web copywriter writes the words that make up the content of your website. It’s no good being on the first page of Google or having flashy graphics in a fabulously designed site if no one wants to read your site and instead go to your competitors. 
People do not read websites in the same way as they do brochures. They skim text and flit from page to page and won’t necessarily begin on your home page. Therefore, writing web text is a specialist skill.How to avoid mistakes when writing webcopy
Testimonials
Tony – McKenna Smith Wessex Thank you for sending us the results of the Elementary Index for the McKenna Smith Wessex website. It is very valuable to have an independent report into the effect we are having with our site. |
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